Steve Swift

Chief Executive Officer


I was appointed a CEO of STAR Asset Finance in April 2016. As the Managing Director of SAFL’s wholly owned subsidiary, Kennet Equipment Leasing and having worked with STAR since 2014, I was best placed to lead the delivery of the group strategy, working together with not only Kennet but the professional teams at Ignition Credit, First Capital and Credo Asset Finance.

I took over Kennet in 1991 with my wife Maria. Under our leadership, Kennet developed into one of the UK’s leading independent equipment leasing brokers originating in excess of £40 million in annual lease volumes when the business was acquired by STAR Asset Finance in July 2014. Having decided to sell the business, I was impressed by the STAR model that allowed me to crystallise some of the value I had created while remaining involved in directing the future of the Kennet business.

When I’m not at work I can be found on the golf course.