The STAR Asset Finance Group - unrivalled experience of asset finance and leasing

About us

The STAR Asset Finance Group is a platform established and managed by STAR Capital Partners to consolidate the highly fragmented lease finance broker market, one of the key channels for SME lending in the UK.  We want to be part of reshaping the financial landscape to make it better serve the needs of UK business. The team has unrivalled experience in the asset finance and leasing sector covering several economic cycles. Since the STAR Asset Finance Group formed in July 2014, it has grown considerably with a number of high-profile acquisitions from across the UK. These include Kennet Equipment Leasing Limited based in Birmingham, Ignition Credit PLC based in Cornwall, First Capital Finance based in Bournemouth and Credo Asset Finance Limited based in Norwich.

Whether managing an acquisition, supporting the development of an established company or providing owners with new opportunities for growth, our experience in the market means we offer a reassuringly simple approach for businesses to become stronger as part of our group. All our partner businesses are given the opportunity to become investors. This means equity participation in the longer term growth and value creation associated with the STAR Asset Finance Group, which has balance sheet strength, critical mass and economies of scale. Through its diversified investor base and debt facilities, we have significant levels of additional capital available to invest in the businesses we acquire. We’re a knowledgeable and approachable team, so don’t hesitate to contact us if you’re a like-minded business owner seeking investment, acquisition or new opportunities.

The team

Sam Geneen

Chairman and Non Executive Director

Jim Higginbotham

Chief Executive Officer

Paul Gough

Non-Executive Director

Sean Devoy Portrait

Sean Devoy

Finance Director

Tony Mallin

Non Executive Director

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